The significance of real-time data in advertising cannot be overstated. Many companies currently handle this task manually, typically on a weekly basis (in an optimal scenario), resulting in data inaccuracies, delayed information, and consequently, delayed decisions. MyDataNinja easily resolves these challenges. It provides instantaneous information on each advertisement’s profitability, precise ROI, and revenue, enabling swift identification and deactivation of underperforming ads. This not only optimizes budget spending but also has the potential to double or more the results by reallocating funds to high-performing advertisements.

Prior to diving into data analysis and decision-making, it’s crucial to ensure the system is configured properly and thoroughly understand its functionalities.

This article offers a comprehensive step-by-step guide, starting from account creation to proficient usage of the MyDataNinja platform.

Account creation in MyDataNinja

First step, obviously is account creation in MyDataNinja. 

When you register, you’ll encounter a concise setup wizard prompting you to complete a questionnaire detailing your company’s specifics and how you intend to utilize the platform.

Operating on workspace levels, the system offers the flexibility to select plans and make payments specific to each workspace. Users can manage multiple workspaces individually, akin to distinct projects or companies, aligning with their preferred organizational structure. Each workspace operates within its designated plan and limitations, for which you’re responsible. Additionally, advertising accounts are linked to these workspaces.

The subsequent step in the wizard involves connecting your accounts. MyDataNinja primarily assists companies in digital advertising and analytics, emphasizing the importance of integrating advertising accounts into the platform. Currently, the system exclusively supports Google and Meta Advertising platforms. Thus, you can only attach accounts from these networks.

Upon initiating the connection process, the system will display all accessible accounts within the network. Following this, you’ll need to activate precisely those accounts you wish to connect within this specific Workspace.

Here, you’ll find two key features:

1. Account Switcher: Easily toggle accounts on or off. Simply select and activate the accounts you wish to connect to this specific Workspace. Activated accounts will be retrieved by MyDataNinja, and their associated costs will appear in the Ninja Reports within an hour at the latest.
2. Ninja Conversions: For Facebook, it verifies pixel connections in accounts. If absent, you’ll be prompted to click the “Create” button to generate a pixel. The Meta Pixel is crucial for user tracking, enhancing advertising effectiveness. In the case of Google Ads, it checks for “Imported Conversions” in the account. If absent, it creates “DataNinja Purchase” and “DataNinja Lead” conversions as “Imported Conversions.” These conversions are utilized to transmit sales data and execute CPA (Conversion-Per-Acquisition) advertising campaigns in Google.

Maximizing Your Ad Performance: Revenue Data Selection and Tracking

After successfully connecting your accounts, you’ve achieved a significant milestone. The platform will automatically retrieve cost data for your advertisements from all the ad accounts that were activated and linked to the workspace.

Following this milestone, the next crucial step is choosing how you prefer to access revenue data. To assess the ROI per advertisement and determine profitable versus ineffective ads, having both revenue and cost data is essential.

There are two ways to select how you view Revenue Data, which you can modify using the TopBar select button:

1. Revenue Data from Ad Networks
2. Revenue Data from Ninja CRM

If your CRM is already linked to Google Ads and/or Meta Ads, seamlessly sending revenue data to these platforms, and you aim to use MyDataNinja as a unified reporting and dashboard system, opt for “Revenue Data from Ad Networks.” This option fetches revenue from the networks and generates reports based on this data.

However, if you wish to utilize MyDataNinja to its fullest potential, leveraging our Pixel Tracking and Attribution capabilities, you’ll need to follow a tutorial and comprehend how to achieve this integration.

The benefits of using our system for tracking and revenue data are substantial. For instance, if you transmit sales data from CRM to networks and a sale gets canceled in the CRM later, the revenue in the Ad Network often remains unchanged, despite the cancellation. Consequently, your actual revenue decreases, rendering some advertisements unprofitable. MyDataNinja, along with its Tracking/CRM features, offers a solution to avoid such discrepancies. It calculates revenue based on real-time statuses of all orders, ensuring that revenue numbers reflect real-time data (given correct integrations and usage).

Special Pixel for That Website

The subsequent step involves adding your website to generate a specialized Pixel for it.

Once the Pixel is generated, you’ll need to embed it on your website and confirm that the connection is established and functional.

Our Pixel serves as a container, granting you the flexibility to select which Meta Pixels and Google Gtags load simultaneously with our Pixel. This process is entirely asynchronous, eliminating concerns about load time.

By utilizing Gtag and Meta Pixels from our platform, you can efficiently gather audiences within your Advertising accounts, simplifying Remarketing and Retargeting strategies.

Upon integrating the Ninja Pixel into your website, it initiates tracking every user who visits the site, notably identifying the source of their visit, particularly the advertisement they clicked on. This tracking aspect is pivotal as it allows us to discern the effectiveness of various advertisements by understanding the user’s origin and the profit they generate.

Understanding Ad Attribution and Unique URL Tracking for Effective Campaign Analysis

Let’s begin by discussing how the pixel tracks which advertisements attract users. To achieve this, it’s essential that each URL used in an advertisement contains a unique NJID. There are two methods to accomplish this:

1. Custom URL Tracker: This feature allows you to input a URL, and in return, it generates a unique URL that should be utilized in Google or Facebook ads.

Each URL must be used exclusively in a single ad. It needs to be unique for each ad so that the pixel can differentiate and accurately determine the advertisement’s origin for each user. There’s no need to worry about associating the URL with the network or advertisement.

Our system will automatically synchronize Meta and Google Ads accounts, identify the URL used in your advertisements, and independently connect the URL to the Advertisement, Ad Group, and Campaign. It’s a fully automated process.

An interesting aspect is that if you opt to use this URL in SMS, email, or any other platform solely for tracking its results, our system will still monitor it, though it won’t be associated with any specific advertisement. These URLs are referred to as Organic URLs, and their performance reports, separate from those used in Google or Facebook ads, are available on the Reporting page.

Instead of utilizing short URL trackers that only display clicks and impressions, we offer a solution that enables tracking not just clicks but also leads, sales, and revenue from both short and regular URLs.

As previously mentioned, you’ll notice the ‘njid’ parameter, which serves as a unique identifier to track each advertisement.

2. Another way to create URLs with the unique Njid automatically is by using the Ninja Ad Creation Module.

This is one of the coolest features we’ve developed. With the Ad Creation Module, you can effortlessly select accounts to create advertisements directly from MyDataNinja across multiple platforms. Currently, we support:

• Google Display Ads
• Google Search Ads
• Facebook Ads
• Instagram Ads

The great thing is that you can create ads on Google and Facebook by filling out just one form. No need to create separate advertisements on these different platforms. When launched simultaneously, this creates Normal Video or Banner ads on Meta platforms and Display ads on Google. You can select placement options to choose which platforms to target. This feature is a huge time-saver for ad creation.

Switching between accounts is simple too, allowing you to submit ads across multiple accounts quickly and easily. Simply click on the Gear icon and choose the accounts for ad submission.

I won’t delve too deeply into the Ad Creation Module here, as it’s still in development with more functions underway. However, let’s focus on what’s already available. Once an ad is submitted to networks using this Module, you don’t need to worry about the Njid parameter or anything else. It automatically adds the necessary parameters to URLs and connects the advertisement to the system. It’s all automated for your convenience.

Note that the Ad Creation module currently offers only a few Objective types: Traffic and Conversions. We’ll soon add Lead forms and other ad types, along with more networks, enabling simultaneous ad submission across multiple networks. Stay tuned for updates on this exciting development.

Understanding User Tracking and Revenue Attribution

After a brief overview of pixel tracking and the Njid parameter, you should now have a basic understanding of how we track every user and associate them with specific advertisements. Through this method, based on “Last Click Attribution,” we precisely identify the user’s origin from each advertisement. With costs data already available per advertisement, understanding the complete picture requires revenue data associated with these users.

That’s why there are multiple ways to provide the system with information regarding Revenue:

1. Utilizing our CRM module
2. Integrating and connecting your CRM to our CRM Module
3. Implementing Postbacks

CRM Integration and Revenue Tracking Methods

If you’re seeking an easy CRM solution with pre-connected and tracked customized forms, it’s simpler to utilize our proprietary CRM module, which we refer to as MyDataNinja Basic CRM 1.0. I’ll provide a separate blog post explaining its functionality. Additionally, our CRM integration offers the option to automatically retrieve Facebook Leads, streamlining your workflow.

As for other platforms, we are currently working on facilitating seamless connections with various CMS and CRMs, making system integration effortless. However, at present, if you intend to integrate your own CRM system, you’ll need to connect it to our CRM via API.

If you require assistance with this integration, please inform our support team, and we’ll provide all the necessary help.

Postbacks present another avenue to acquire revenue information within our platform. To utilize this method, you’ll need to create an Incoming Postback and provide the URL to your partner.

For accurate Postback tracking, acquiring eventid or userid values through the Postback is essential. For further information on Postback integrations, you can find more details here: Start Tracking.

Simplified Methods for Revenue Data Integration in MyDataNinja

In summary, MyDataNinja requires user revenue data. If you’re utilizing our CRM and forms, the setup process is straightforward.

For those interested in using our CRM linked to their website, we offer assistance by providing a small JavaScript snippet. The setup requires minimal development to connect our CRM with your website form.

If you’re using your own CRM and wish to integrate it with MyDataNinja, the data can be directed to our CRM, possibly hashed, including only user IDs or according to your preferred configuration. To establish this connection, you’ll need to connect via API, unless there’s an easy integration available for your system. Refer to our documentation or contact our support for guidance. While integration is relatively easy, some development work might be required.

If you’re utilizing postbacks, obtaining data through your postback URL is also quite straightforward.

Once sales data is obtained, it appears as follows:

Each sale is linked to an advertisement, and there is also information indicating whether this sale has been reported or sent to Google or Meta through Conversions API integration with the advertising platforms.

Server Side API Conversions for Google and Meta

Setting up Server Side API Conversions to automatically send data to Google and Meta involves navigating to the Conversions Rules menu and creating a Rule specifying which conversion occurs upon what action. This process is straightforward and simple. Our Tracker captures client identification from Google and Meta, ensuring that even if a user leaves the website without a Pixel-triggered conversion, our Server Side API integration automatically transmits the sale details to the advertising networks.

Why is this process important?

Following iOS14 changes, pixel tracking and cookie-based tracking have become less reliable. To provide algorithms with accurate data about the type of users converting into customers, sending Server Side information has become crucial. Tracking users whose purchases occur days after their website visits involves intricate tech development. But fret not, MyDataNinja resolves this issue. Now, launching CPA-based campaigns becomes easy, enabling you to harness the full potential of machine learning and algorithms.

Finally!!!

Optimizing Advertising Efforts with MyDataNinja’s Comprehensive Reporting and Future Developments

Discover a suite of powerful features tailored to streamline your advertising efforts. From comprehensive Bird-Eye Reports consolidating crucial data to effortless ad duplication with a single click, our platform empowers efficient management across multiple accounts. Delve into detailed reporting for each ad group, optimizing strategies and maximizing your advertising impact effortlessly.

• Bird-Eye Reports: Uncover Comprehensive Insights: Explore the Bird Eye Report in our Reporting section, offering a consolidated view of essential data from multiple accounts. Easily manage Ads, Ad Groups, or Campaigns across various Networks or Accounts and take prompt actions like turning them off. Save time and budgets by redirecting resources from underperforming ads to successful ones, maximizing advertising efficiency effortlessly.
• Detailed Reporting for Each Ad Group: Dive into detailed reporting for each ad group, providing vital data analyses based on demographics and other essential metrics.
• Effortless Ad Duplication: Use our duplication function for hassle-free ad replication with just one click from Ninja on Meta. No need to navigate across accounts for ad duplication. It’s all about working smarter, not harder!

As for our upcoming developments:

Enhanced Shopify Integration and Automation: Anticipate forthcoming features enabling seamless integration with Shopify and automation functionalities. Prepare for a significant workflow enhancement!

What happened in the iOS14 Update? 

In 2021 there were significant changes for advertisers. Apple introduced the iOS14 update, which enabled users to have the option to ask not to be tracked by different applications. This affected how Facebook collected and tracked users, meanwhile its performance dropped significantly. That’s why Facebook and Google made changes to their system and to answer the question, how to improve performance is Server-Side Tracking. But let’s talk about this below.

In this blog, we will check 5 different Google and Facebook Advertising strategies, which could help with boosting ROI and overall performance.

1. Testing is the starting point of the whole process

Remember, Testing is the most important and only way to lead high ROI and profitable campaigns. There are lots of advertising strategies, lots of advice and suggestions by numerous experienced or non experienced people. But there is no unique and always working solution. It always depends on your objectives, KPIs and niche, business vertical. Thats why, you have to define strategy, what are your goals to achieve, then decide how to achieve and run multiple types of campaigns to test. 

Sometimes, you can find a very profitable and high ROI campaign which was led by multiple different tests and ideas. So, testing is the number one way in our strategy list

2. CPA or CPC? Conversion based Strategy to have stable and high ROI!

We already mentioned that it always depends on your business goals and objectives. However, at MyDataNinja, we are fully equipped to drive successful Conversion-based campaigns. You can easily understand that we believe in Machine learning and algorithms more than manual click based bidding. Let me explain what I’m trying to define here. 

At MyDataNinja, our approach is driven by a comprehensive set of tools, including CRM data, conversion rules, pixel tracking, and server-side tracking. Our goal is to provide Google and Facebook with as much data as possible. So their algorithms can learn what we need, which type of customers are our buyers and feed their algos so well. By doing so, we can fine-tune their systems to automatically reach our target audience with minimal effort. The idea behind MyDataNinja depends on that. 

Now, let’s explore how all these strategies are different and how each of them can help us achieve high ROI campaigns. 

CPC means mostly Cost Per Click basis advertisements, where we tend to buy traffic from advertising networks on click basis. So, we are telling platforms that our interest is more broad traffic (even we target some demographics) and it’s our calculations how much can be cost per click for our company. 

But, this method has downsides… As Link Clicks in Facebook Ads or Manual CPC in Google Ads strategy can lead to many non intent clicks, we could pay much more or have a non stable number of traffic every day. I would say that this type of strategy often requires much more manual work and analyses on a daily basis to keep the volumes and be in the top of the auction of the advertising networks.

CPA means Cost per Action, but let’s call it Conversion based strategy, So, you take the target price of the action (Order Submit, Lead Submit, Checkout Finish and so on) and algorithms are deciding how they will fulfill your targets. Of course, if it is possible. If your CPA is not valid and the Network thinks that it’s too low, it will suggest to increase the price to have more volumes etc.

This strategy usually leads to more automated work, where the system decides what to do and how to do, to fulfill your targets. You still need to watch overall performance and picture, making decisions. But this method is way better, in terms of long term strategy. 

Important information regarding CPA, is that, you have to feed very clear and correct data to the algorithms, through API or Server Side Tracking. Otherwise, if you don’t send exactly who is and what is your desire, it will bring different results. That’s why, we suggest taking our services, let MyDataNinja help you with implementing all these, to get high ROI and scale fast.

3. Use Tracking to understand what works and why

We all hear about stories that “my CPM has became higher”, “my frequency rates are really bad”, “My ad is getting clicks but no sales”, “My CPC became higher, what to do”, “ad is in learning phase for a long time”, “should I be on first position in Google to get sales?” and etc.

Clearly, all these questions can be valid, and interesting. But people sometimes forget that one and the most important thing at the end is your KPI, your sales in most cases. 

Of course, there can be brand awareness campaigns and other types of campaigns. But let’s talk in this scenario regarding revenue and sales oriented objectives.

Tracking is the most important thing you have to start before launching any advertisements. If you can’t understand how to measure and just watch the number of clicks or price of the CPM, you can be in deep trouble. 

At the end, not the click price or CPM matters. If you are getting sales numbers and revenue, you have an objective. All these, other extra parameters, can be monitored to improve your performance only after you see that something is working and you are getting sales. 

We had many cases, when click price became expansive, but sales became more as well, so where is the problem, if overall because of Q3, Q4 or whatever reason, prices are up or some variables are changed?

Ask yourself, Do you really care to drop Cost per click, if there is 0 sales from the advertisement? 

That’s why, even before testing, you have to track. For tracking purposes, we created different methods at MyDataNinja. We even added URL shortener + Tracker. So you don’t follow only clicks, but see if there are leads and sales as well. 

Trust me, this will help you to clearly understand what works, how it works and why it works. Following this, understanding a clear picture of how your business/ads are performing and converting your customers, can make a clear view of the situation.

There can be lots of attribution methods: 

• Last Click 
• First Click 
• Multi Channel attribution and etc. 

At MyDataNinja we use Last Click attribution which we think gives you an overall picture and insights. But, have to say that watching all types of attribution can lead you to understand what channels are performing and how.

Without tracking and following your objectives, you are just manipulated by different variables and could be lost to find out the final destination. 

4. Warm Up Campaigns before scaling and burning budget

Warming up, especially new accounts, is very important. It can be done by different campaigns and methods, but we could suggest that start with traffic campaigns in Facebook Ads and Maximize clicks in Google.

After some budget spent and seeing customer feedback or engagement, you can switch easily to Conversion based campaigns and scale. 

Don’t start right away from Conversions as before you get some sales and feeding algorithm, could burn your budget.

This is usually the way we do it. But some of our friends start with CPA campaigns right away and spend some budget, knowing that first results could be devastating. But getting data, feeding algos and optimizing according to that, could also lead to successful results.

5. Use cross network Remarketing

Remarketing is the king, but cross network Remarketing is the kingslayer. What do we mean here? 

Using Meta’s pixel and Google’s tags to capture all your website visitors, creating segments from them and making funnels for all these visitors in both networks, could lead to better results. Especially, when you are trying to retain customers, giving them some promotions could be helpful.

Don’t miss this chance, as many of the companies are not doing it properly. 

Customers, who already had successful contact with your company, are way easier to be captured and make interaction with your company again. 

I hope these 5 steps could help you with your marketing objectives and digital advertising adventure. 

We will try to have similar articles about each network with more in depth strategies and action plans, so stay tuned and share your feedback! 

Years before, it was kinda easier as algorithms had better and easier environments to run and bring successful results, without much of integrations and everyday hassle.

It became harder especially for Small and Medium sized businesses, as expertise and technical help became very important to do correct integrations, tracking and data feeding to algorithms to make profitable advertisements on auto mode. Otherwise, there is everyday hassle about managing accounts and looking at all the frequency rations, CPM rates, daily drops etc.

We all have been there and know these pain points…

The Need for Expertise and Integration on Google Ads and Meta Ads

We all heard many questions from businesses, which are stuck on the same level and as soon as they increase budgets to spend more and get more sales, costs are rising much more. So, questions: how to scale sales and digital advertising without rising too much in costs are valid and very often.

Here, we will try to talk about multiple ways to scale your Google PPC and Meta (Facebook) Ads much faster.

Understanding the Algorithms

First of all, Google Ads are way different then Facebook ads and you need to understand how algorithms work to somehow automate its usage for your own gain.

Consultation and Marketing Action Plan

For this Purposes, you can contact us and use our free consultation to check and marketing action plan with those networks.

This method of scale we will talk about here requires managing and having multiple accounts. Of course, all this should be according to terms and conditions of networks. 

PPC Scale tactics and Managing Multiple Ads Accounts

First things first, we need to somehow solve the problem with managing multiple accounts in Google Ads and Facebook Ads. It’s always a time wasting thing, to visit each network, refresh different accounts separately and check their results. Especially, if you don’t have correct tracking and need to download data and somehow merge with something. This is the worst scenario.

Exactly, for this purpose, at MyDataNinja, we created a solution we call, a “Bird-Eye” Reporting, where all accounts costs and revenue are fetched automatically and could be viewed in one place.

Where you can check Ad Sets, Ad Groups and Campaign level data from Google Ads and Facebook Ads together, manage and filter easily, turn off with just one click. 

This helps a lot, as you can easily, within a few minutes, find out what works and make faster decisions. Especially, if you have hundreds of advertisements and ad groups.

After solving this problem, now let’s talk about scaling strategy. Once you have multiple ad sets on one account with one brand and their targeting is crossing each other, its “over killing” account usage and algorithms are not scaling your results. That’s why you need to create new accounts, especially on Meta, so you avoid overlapping. 

How to scale sales and Avoiding Account Overlaps

We have heard many times that even the same ads on Meta, could result with various results on different accounts, so, this could be taken into consideration as well.

Google PPC, is a different story. Creating multiple accounts under MCC in Google Ads, is also could be better for different URLs and projects, as this helps with segmentation and if also problems with account health.

If there can be issues with one account, the second continues to work. Beware, using the same URLs on the different accounts could lead with trouble, that is why it’s better to use different accounts in Google, only for different projects.

Many MyDataNinja clients used this strategy and saw better overall results, so, it was worth sharing with you.

HoraCredit Grows ROI by 3X and Sales 4X

Citrus.ge – Georgian E-commerce brand grow ROI from 12% to 28%

Please, Share your thoughts about these strategies, if you ever used them or are going to try. Send us your feedback and results!

First our agency took a deep review of their current campaign structure and traffic sources. First steps, were connecting MyDataNinja to customers’ websites. We added pixels, and made connections through the postbacks system. To make postbacks work well, we needed from client to send us USER_IDs generated by MyDataNinja Pixel. 

After this technical integrations, we made clear, that there was need of automatic offline conversions and server-side tracking, as client is issuing loan approvals after user leaves the website, so, it can take from few hours to few days. Thats why, we needed to track each user, save their information through MyDataNinja and create Offline Conversions rule, by system’s Rules, so, whenever loan is issued, MyDataNinja could inform Google and Facebook about which user was sold.

With this method, we were able to send Google exactly which users were sold and what type of users, our customer needed. As MyDataNinja creates DataNinja Purchase and DataNinja Lead Conversions automatically, we were using exactly them for this purpose.

After all these technical integrations, we were ready to launch the campaigns. As our agency is in deep trust of Machine learning, we decided to run warm up campaigns, so, we started Manual CPC campaigns at the beginning with the small budget via Search. As soon as we got few sales and were sure that all tech integrations were working correctly, we started scale.

We launched few CPA campaigns via all type of sources, targeting clients Cost Per Sale price basis. In a nutshell, we gave Ad Networks automatic data which users were coming and submitting leads, which ones were approved by company as sales, so, we just started automatic Conversion Based Campaigns all around the networks, via Google Search Ads, Google Discovery, Displa, Facebook Ads and etc.

Results

After, several months of optimization each campaign and optimization of CPA targets, placements and etc, we were able to reach very successful results. Overall campaign results were 3X increase of ROI and 4X increase in Sales, using MyDataNinja’s automatizations, we were being able to scale all the structure on multiple accounts and manage everything easily from one place with all the automatisations.

They integrated MyDataNinja’s CRM into their existing CRM system through API integration. Additionally, they used MyDataNinja’s conversion rules system to automate the process of sending Server-Side Calls to track offline conversions and sales.

Managing their digital advertising was a complex task for Citrus.ge due to the numerous accounts involved. Company had  multiple business managers in Meta for different brands and MCC with several accounts in Google. This complexity made it challenging for their digital marketers to make timely decisions and enhance their return on investment (ROI). To assess the profitability of each advertised product, they relied on Google Analytics and an in-house platform. This process was time-consuming, involving data from multiple accounts and hundreds of Ad-Sets. Analyzing this data and making decisions was often delayed. Given that they frequently advertised seasonal products, real-time data and reports became essential for faster, more automated decision-making.

Upon integrating MyDataNinja’s solutions, Citrus.ge gained visibility into the performance of their advertisements from a single interface. They could easily deactivate underperforming ad groups from the different accounts with a single click, leading to improved results. One of their Facebook accounts consistently underperformed, even when promoting popular products. After a thorough review with MyDataNinja’s team, it was recommended to allocate more resources to accounts with better performance.

All these features, especially real time visibility of data on seasonal products, gave chance company to increase their effectiveness and operational chain as well. 

These enhancements, particularly the real-time insights into seasonal products, empowered the company to improve its effectiveness and operational efficiency. Management was delighted with the real-time data available on MyDataNinja’s dashboard. This led to more controlled spending and a better understanding of the team’s processes. Product managers and team leads could easily access dashboards to assess advertising budget allocation, track past and current performance, and make quicker decisions regarding sales and pricing adjustments.

The team also recognized that certain brands outperformed others. In just a few months, they successfully shifted their focus towards these high-performing brands within their budget.

Through these strategic actions, the company increased its ROI on advertising spending from 12% to an impressive 28%, marking a significant success. Citrus.ge continues to utilize MyDataNinja, and with the promise of additional features in upcoming versions, they anticipate further growth in their ROI and spending efficiency.

It all began during our time managing over 100 clients at our Premier Performance Based Digital Advertising Agency. The challenges of integrating, real-time measurement, and continuous growth were apparent. The need for an in-house platform became evident, and after testing various solutions, the complexity of integrations and automation hindered our productivity. Ad launch speed and management became daunting as the number of advertising networks and accounts grew, demanding more manual involvement.

After meticulous planning, we developed an in-house platform that significantly boosted our company’s growth without an extensive increase in headcount. As we implemented this new platform, our agency experienced rapid expansion, surpassing clients’ expectations with remarkable results.

This success drew inquiries not only from our clients but also from companies facing similar hurdles. People wanted to know how we managed substantial growth and effectively handled multi-million-dollar ad spending while delivering impressive outcomes. Engaging with clients and peers, we realized our challenges were universal. The desire for rapid, scalable growth while enhancing ROI on ad spending was a shared goal.

In response, we transformed our in-house platform into a Software as a Service, giving birth to MyDataNinja. The name encapsulated the sense of mastery we achieved in this complex process. However, the transition was far from easy. Adapting our platform to serve diverse businesses with unique requirements posed a significant challenge. We revamped the structure, incorporated new features, and aimed to create an all-in-one solution.

Our goal was to establish a self-service platform tailored to small and medium-sized businesses seeking to maximize their ROI within constrained advertising budgets. This type of company relies heavily on solutions that offer real-time insight into the profitability of each advertisement, allowing them to discern effective strategies from mere budget drains. Such businesses often shy away from complex integrations, opting instead for rudimentary measurement methods that impede scalability.

Our unwavering belief in the power of Machine Learning fueled our vision. By providing accurate and refined prospect data to advertising network algorithms, significant sales can be generated through their machine learning systems. Unfortunately, most SMBs focus solely on click-based results, overlooking this transformative potential. It was our ambition to bridge this technical gap and render such capabilities accessible to the vast array of SMBs operating in the market.

However, MyDataNinja extends beyond the SMB realm. We stand ready to support freelance digital marketers and agencies grappling with the challenges of managing multiple accounts and clients. That’s why MyDataNinja is designed as a workspace-based system, allowing seamless connection of multiple ad accounts within a single workspace.

Why do we refer to it as an all-in-one solution? Because today’s digital advertising landscape demands technical expertise and intricate integrations. Crafting high-performing ads requires not only creativity but also complex technical skills. Our vision is to streamline this process by offering an integrated platform where essential functionalities—ad creation, CRM, website, funnels, reporting—are interconnected. Business owners and digital marketers can effortlessly access these tools and focus on innovation and creativity, unburdened by technical complexities.

After years of dedicated work, we proudly present our beta version, integrating ad creation, CRM, and reporting to varying degrees. While not as seamless as our ultimate goal, we are in the Beta stage, an important step toward realizing our promise of an all-in-one solution.

Our journey ahead is long, as we strive to fulfill our commitment. With the invaluable input of our customers and users, we are confident in achieving our vision.